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A new exciting fitness program


A new JCC fitness program were members could choose between alpha with a more endurance focus program and active, a more group oriented approach. We were tasked to develop the brand and promotional items surrounding this upcoming project. Our creative team designed several potential routes for this client, we matched the chosen brand with distinct dynamic and energetic colours and images to make sure an instant recognition and differentiation would occur in current and new members.


JCC Schwartz/Reisman Centre


Art Director